Website Redesign Services: Has Your Business Outgrown Its Website?

Your business may have changed a great deal since your website went live. You might offer more services, work in different areas or have much better examples of what you can do. If the website still shows the early version of the business, a new customer may never discover those improvements.

Website redesign services can help bring that picture up to date. The useful starting point is deciding what the website needs to communicate now, which parts still serve customers well and where a different approach would help.

Here is how to work through those decisions before you commit to a redesign.

1. Your business has moved forward, but your website hasn't

Picture a kitchen-fitting business that has expanded into fitted wardrobes and home offices. Its website still has a few kitchen photographs from its first year, a short description and a phone number.

A homeowner looking for a fitted wardrobe could leave without realising the business offers exactly what they need. Even someone referred by a previous customer might struggle to find a relevant example.

Compare the website with the work you do today. Look for services that are missing, areas you now cover and details that have changed. Check whether the photographs reflect your current standard of work and the types of projects you want more of.

Include the questions people ask when they call. If you often hear “Do you also do wardrobes?” that service may need a clearer place on the website.

Make a short list of the gaps. It gives you a practical starting point for discussing the work with a designer.

2. Your best work deserves to be seen

New projects can give people a much clearer idea of your capabilities. For the kitchen fitter, a recent home-office installation could show how the business makes useful storage in an awkward space.

Choose photographs that help a customer understand the result. A wide view can show how the room works, while a closer photograph can show a detail such as a fitted drawer or the finish around a corner.

Add a brief explanation of what the customer needed and what the work included. “Fitted desk and storage for a small spare room” tells someone more than an unnamed photograph in a large gallery.

Group examples so people can find the kind of work they are considering. A person interested in wardrobes should be able to reach relevant projects without looking through every kitchen.

Use work you can honestly present and get permission before publishing a customer's photographs or identifying details. If you have changed direction, lead with the examples that represent the business you are building now.

3. Do you need a few improvements or a full redesign?

The gaps you find will help you judge the size of the job.

If the website is easy to use and its pages are arranged sensibly, updating the wording, replacing old photographs and adding a missing service page may cover what you need.

A broader redesign may be useful when the same problems run through the whole site. The menu might make new services difficult to find. The layout might be awkward on phones. You might have to squeeze every project into a page that no longer suits the business.

Ask a designer to explain which problems can be fixed within the current website and which would benefit from a larger change. Get a clear description of the proposed work, including who supplies the wording and photographs.

Also ask how you will make ordinary updates afterwards. If you regularly add completed projects, agree how that will work and whether you will need ongoing help.

If your website has fallen behind your business and you are unsure how much needs changing, contact BuildMyApp. Share your website address and tell us what you now offer, and we can help you identify the most useful improvements.

4. Keep what works and improve what doesn't

Before replacing pages, look at what customers already find useful. You may have a helpful explanation of your process, a project gallery people regularly mention or a service page that brings relevant enquiries.

If you have website reports, review which pages people visit and which contact links they use. Combine that with what you hear directly from customers.

Sort the content into three simple lists:

• Keep: accurate information and useful examples that still reflect your business.
• Improve: pages that need clearer explanations, current photographs or a more comfortable layout.
• Add: missing services, recent work and answers to questions customers ask before contacting you.

For the kitchen fitter, the existing kitchen page might stay, with better examples. Wardrobes and home offices could get their own pages, each showing the relevant work and explaining what happens when someone asks for a quote.

Agree this plan before the full design begins. It helps everyone understand which pages, photographs and written content need to be ready.

5. Make the changeover carefully

Ask for the new website to be prepared and reviewed separately while the current site remains available. Keep a usable backup and agree who will check the launch.

Existing page addresses deserve attention. Customers may have saved them, shared them in a message or found them through a search engine.

Keep useful addresses where practical. If one changes, ask the designer to send visitors from the old address directly to the relevant replacement. Someone opening an old kitchen-project link should reach the matching project or a suitable kitchen page.

Links within the new website and its list of pages for search engines should use the current addresses. Ask the designer to check that the finished public pages can be accessed by search engines.

Check links from your social profiles and any running adverts too. Confirm that phone numbers, message links and enquiry emails are correct, especially if another provider is taking over the work.

These checks belong in the changeover plan, alongside the design and content.

6. Judge the result through a customer's eyes

Before launch, give someone a realistic task. For the kitchen-fitting business, that could be finding an example of a home office and asking whether something similar could work in a small room.

Let them try it on their phone. See whether they recognise the service, find a useful project and understand how to make contact. Try the main pages on a computer as well.

Test the complete enquiry process. Check that a phone link opens the correct number, a message link reaches the right account and a submitted form arrives where the business expects it. The form should explain any missing information and confirm a successful submission.

Our article on helping website visitors become customer enquiries covers the everyday improvements worth checking as part of that review.

After launch, keep an eye on the enquiries you receive and whether important pages and links still work. Ask how to report a problem and who will help resolve it.

When comparing website redesign services, look for a clear plan that covers your current business, the content worth keeping and a checked changeover. BuildMyApp provides website design and redesign services to help present your work and services clearly, with straightforward ways for customers to get in touch.